Digital Community Foundation

Entries from December 2008

Should Philanthropy & Business Mix?

December 19, 2008 · Leave a Comment

The debate about so-called philanthrocapitalism has jumped the Atlantic.

In an opinion article in The Guardian newspaper, in London, Tristram Hunt, a history professor, writes that Google.org, the Bill & Melinda Gates Foundation, and other groups that mix philanthropy and business practices will not solve health inequities and global poverty.

Such donors have “little engagement with the kind of structural injustices — racial, economic, social — or broader environmental, demographic or strategic challenges that require political advocacy. Having made their riches from the existing free-market model, venture philanthropists see little need to confront its problematic aspects,” he writes.

But in a letter to the editor, Kurt Hoffman, director of the Shell Foundation, disagrees.

“Many of these new actors have been motivated precisely because governments and charities have failed for decades to deliver, particularly in the developing world, where the delivery of aid has an atrocious record. Do we want to continue with the status quo or apply some fresh, inherently efficient and potentially very effective thinking to find new solutions to old problems?” he asks.

What do you think?

Article Credit:
Ian Wilhelm, Chronicle of Philanthropy

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Google Tools for Nonprofits

December 12, 2008 · Leave a Comment

Google for Nonprofits, a site designed to educate charities about the search giant’s suite of Web-based tools, debuted last week.

The lineup of applications on Google for Nonprofits

(Credit: Google)

Essentially, it’s a lineup of links to Google’s various applications and tutorials for using them, but with a charitable spin. A link to YouTube is accompanied with “broadcast your cause to the world’s largest online video community.” Google Groups come with a suggestion of “communicate easily to staff or volunteers and encourage discussions among supporters.”

Google for Non-Profits is promoted as “a one-stop shop for tools to help advance your organization’s mission in a smart, cost-efficient way.”

The site includes ideas and tips on how Google’s free suite of tools — including Google Docs, Google-hosted email and Google Calendars — can assist non-profits.

Institutions can use Google Checkout to accept online transaction and without fees until 2009. They can also sign up for free advertising via Google Grants.

Categories: Google for Nonprofits · Web Applications

10 Mistakes to Avoid with Email Newsletters

December 5, 2008 · Leave a Comment

Newsletters have become the primary tool for nonprofits to keep donors informed about how their contributions are being spent and why the checks should keep coming.

In MarketingSherpa’s report on Top 10 Email Newsletter Mistakes, publisher Anne Holland makes the case that newsletters must remain kept fresh to be effective. “Your official newsletter has to be taken up, shaken upside down, tested, and then revamped every year or so,” she wrote.

She also advises being careful. “I believe newsletter revamps are a lot like (Web) site revamps, where enormous changes … can be dangerous,” she wrote, especially in the short term. To minimize the disruptions, she ticks off several common mistakes to avoid, including:

  • Don’t assume you have permission to put someone on the mailing list.
  • Don’t write a “one size fits all” newsletter; readers may delete it quickly. Canvas readers to learn their interests, then tailor a newsletter accordingly.
  • Don’t send a plain acknowledgment email for a subscription. Dress it up in the text or with graphics or both.
  • Don’t set a publishing schedule arbitrarily. Research when readers will most likely read it.
  • Don’t write an institutional newsletter. Personalize it where possible without getting too cute.
  • Don’t make it one way. Include ways for readers to reply.
  • Don’t write too long. Include graphics or links to audio and video.
  • Don’t assume your email will get through filters.
  • Don’t use a typeface too small to read.
  • Don’t rely solely on email. Paper, for example, direct mail still has a place.

Categories: Best Practices · Community Building · Email Marketing · Marketing · Newsletters
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